We’re 25! And what a better way to celebrate a quarter of a century than by giving something back?
Twenty five years is a huge milestone and we want to celebrate it in a way that brings together everything we value: our people, our communities and the relationships we’ve built along the way. That’s where 25 for 25 comes in!
We’re setting ourselves an exciting challenge to raise at least £25,000 across 25 incredible charities. From September 2026 to May 2027, colleagues across all 172 of our education and business and industry sites will be getting involved, taking on fundraising challenges, organising events and finding all sorts of ways to make a difference.
And because we want to make every pound go even further, we will be matching every £1 raised, up to £1,000 per charity!
But there’s something that makes this even more special. The majority of our chosen charities have been nominated by our own people. These aren’t just names on a list, they are causes that have a personal connection to our colleagues, their families and the communities around them. From Hospitality in Action, Great Ormond Street Hospital and The Alzheimer’s Society to The Childhood Trust (The Winch) and Little Roo Neonatal Fund, every charity has a story worth sharing and a cause worth supporting.
Reflecting on what 25 years in the hospitality sector means to us and why giving back is such a fitting way to celebrate, our Managing Director, Ian Crabtree, commented:
“The hospitality sector has changed significantly over the last 25 years, with many exciting initiatives and opportunities, but also challenges, acquisitions and losses. For an independent player like Accent to have weathered challenges such as the Covid global pandemic and held its own throughout 25 years give us every reason to look forward to the future and celebrate, and what better way than to give to others.”
And that’s exactly what 25 for 25 is all about. It’s an opportunity to celebrate how far we’ve come, recognise the brilliant people who make Accent what it is today and give back to the communities we’re so proud to be a part of. Most importantly, it’s something we can all come together and get involved in.
We can’t wait to share what our teams get up to! Over the coming months we will be sharing more about our 25 chosen charities, introducing the stories behind the causes and shining a spotlight on why they are so important to the people and communities we work with. We will also be bringing you updates from our fundraising events, challenges and any activities our teams get involved in along the way.
25 charities. 25 years of Accent. One big reason to celebrate!
